WORKSHOP: LEVERAGING CUSTOMER EXPERIENCE JOURNEY MAPPING TO FORMULATE A LEAN PRODUCT ROADMAP FOR ARTIFICIAL INTELLIGENCE AND INTELLIGENT AUTOMATION

In today’s rapidly evolving digital landscape, understanding the customer experience is pivotal for designing and delivering products that meet market demands. This interactive workshop focuses on the powerful combination of customer experience (CX) journey mapping and lean product road mapping to formulate an agile, scalable strategy for integrating Artificial Intelligence and Intelligent Automation (IA) into enterprise product development. We’ll explore how mapping customer touchpoints and pain points can guide the creation of a lean product roadmap, while ensuring AI and IA technologies are applied in the most impactful areas. We’ll also walk through the process of using CX data to drive product decisions and prioritize features that enhance customer satisfaction, improve operational efficiency, and unlock new revenue streams through automation and smart AI solutions.

Topics of discussion will include, yet will not be limited to:

• Using journey maps to gain actionable insights into customer behavior, expectations, and pain points
• Aligning AI and IA technologies with business objectives and customer needs for maximum impact
• How to assess which AI and IA features deliver the highest value based on customer insights
• Identifying and addressing challenges in integrating AI and IA into product development
• Defining key performance indicators (KPIs) to evaluate the effectiveness of AI and IA initiatives
• Case studies on how enterprises have used CX journey mapping to streamline their AI/IA adoption and product delivery

Anurag Voleti, Former Chief Data Officer, BLUECROSS BLUESHIELD ASSOCIATION & Chief AI & Product Officer, STEALTH AI STARTUP

“Open Network” Event - this event is open to members’ NON-member colleagues, to be their VIP Guests. It’s also open to other NON-members. However, to attend, all NON-members must qualify to attend, and/or be invited by the IA FORUM.

Member Event + Open to Members’ VIP Guests | Also an “Open Network” Event | Registration Required

Member Registration: $0.00 | Members' VIP Guests' Registration: $25.00 | NON-Member Registration: $50.00

* All members are HIGHLY ENCOURAGED to bring 1 - 2 internal/external colleagues or friends to attend this event, as their VIP Guests. However, all members’ VIP Guests MUST qualify to attend and have a strong interest in potentially JOINING the IA FORUM sometime down the line.